If the review is not very appealing to the author can it be removed?
All good questions.
I've never had a book reviewed although I have reviewed several books for emerging authors because they trusted my judgment.
I'm glad I have a reputation to be fair and give fair treatment to an author's "pride and joy" infant book. It's what their passion has been poured into for months... sometimes even years. Passions are just that way. No one would want to have their book condemned before it made a decent start.
New authors are the most frail. They've just emerged from the deep chasm of their psyche. They've toiled and worried, kept sleepless nights hoping their baby is ready for the big world wide web.
An author hopes for exposure but at what cost?
They want to be accepted but not at the cost of a bad review. They hope for more widespread recognition but are intimidated by possible national attention. I've met some writers who really don't want to be burdened with that "sales-y thing", that ugly part of book marketing.
We don't seem to be a nation of timid writers. In fact, new writers jump into the self-publishing quagmire daily. They all want fame and even fortune. Very few will admit to it but being a local celebrity ain't all that bad.
With the reviews, good ones, comes the process of marketing a good product. You can market a mediocre product but after awhile you and the product will lose momentum. "Gooder is better."
Having a great book with a terrific review history will get you accolades, sales, and even some fame. You might drive to the nearest book fair with stars in your eyes. Selling to crowds. Placing a "sold out" sign on the tabletop. Nice dreams.
In reality, the dream of going national still may be out of reach. An author can make the difference with the attitude the book sometimes releases. And that attitude may rush that author forward into a wave of creativity to write more. Perhaps it's the review that helps give the author the forward motion.
Depending on the subject of your book, are you telling a fictional tale of romance, history, crime, biography, or a literary tome that could catapult the title to colleges and libraries? Have you entered your book into one of several national awards contests? Does your book wear a gold literary award of some kind? A reviewer's seal of approval?
These are all components of fashionable book marketing ... the platform on which you will ride... like the surfboard slicing through the curl... and the potential wipe out you face if the book title doesn't do well.
Are you strong enough to send out your next book, and the next?
I don't have all of the answers yet. But over the next few months, I will be looking into these questions and finding some solid answers.
Because... well, basically, I want to know, too.
To your writing,